How Pay Per Click Services Work For Your Business

Posted by Delfina Wyble on October 23, 2015
Business Services / Comments Off on How Pay Per Click Services Work For Your Business

clicks-geek-ppcBelow is a helpful article when considering using a PPC Management Company to advertise your business online.  This information was submitted by Clicks Geek PPC Management services:  http://clicksgeek.com/ppc-management-services/

In terms of online marketing, there are two major players in terms of generating a huge amount of website traffic: one is SEO (search engine optimization), and the other is pay-per-click (PPC) advertising. Both features several pros and cons, and in a usual business setting, these two are often incorporated to an online marketing strategy.

Search engine optimization often takes a long time to produce results, resulting to most online businesses to allocated a huge portion of their marketing budget for pay-per-click advertising. Now that we mention it, what is PPC? And exactly how pay per click services can work for your business?
What is PPC?

PPC (pay-per-click) advertising is a type of online advertising which makes use of real-time bidding as a means of directing traffic towards a website. In this case, advertisers will only pay once their ad is clicked by a website visitor. An online user looks for a particular key phrase using a search engine, usually in a form of question which incorporates the necessary keywords. As he looks for an answer to his query, the advertiser will be given the chance to connect with the user by means of bidding on the said keywords. Each time an online user sees the ad made by the advertiser, it will be called as an Impression.
As the user looks for a potential answer to his query, he will click on the link which will direct him to the website he is looking for (which is either a paid listing or an organic listing). The paid listing is what we call as PPC.


How does a PPC service work?

To understand how a PPC service works, we should first know about the two main kinds of PPC – Search and Display.

Search PPC refers to a text ad which is usually situated on the top portion or the sides of a Search Engine Results Page (SERP). Depending on the total budget allocated by the advertiser, as well as the quality and rank of the ad, the ad could appear higher on the SERPs.

Meanwhile, a display PPC is when the user is currently reading a content regarding his query, and an ad is shown to him based on the relevance of the content or webpage or landing page he is currently on. You should remember that both Search and Display PPC could reach potential customers at different points. In most cases, online users who click on a Display PPC ad is still learning more about a particular product or service. On the other hand, online users who click on a Search PPC ad usually know more about the product they are looking for and are more likely to make a purchase.

PPC services allow you to maximize your potential stream of traffic from your paid ads by conducting several PPC marketing tactics to ensure a higher rate of conversion while minimizing your total cost. There are actually a lot of ways by which they can do so, some of which include the following:

  1. Intensive keyword research – this includes choosing the right keywords for your target audience. Also, it’s considered as the most vital aspect of a PPC advertising campaign since the right selection of keywords could either make or break your marketing efforts.
  2. Creative development – this is a method used for maximizing clickthrough and conversion rates. The process includes custom and unique creative writing.
  3. Campaign tracking – it’s essential to keep track of your PPC marketing campaign. This allows you to monitor your progress as well as find out the rates of your conversion from your efforts.
  4. Landing page customization – a landing page is the display page which is shown to your visitor right after clicking on one of your ads. With a properly designed landing page, the chances of conversion will significantly increase.
  5. Campaign improvements – there are cases when a PPC campaign would turn out to be a failure on the first try. Once this happens, a PPC service will make several improvements such as changing the title/description copy, modifying and choosing more effective keywords, adjusting bids, and more.
  6. SEO ranking report – sometimes, keywords which are used on your PPC campaign could rank organically in the search engine results pages. In order to know the placement of your keywords, PPC service providers would provide you with a monthly review and analysis of the keywords used in your PPC campaign.

As you can see, PPC advertising requires a huge amount of time, budget, and know-how in order to receive positive results. Hiring a professional PPC advertising firm will allow you to focus on the focal points of your business while allowing the experts to focus on your campaign and provide you with a solid ROI.

City Of Columbus: Travel Tips For Visitors

Posted by Delfina Wyble on October 07, 2015
Uncategorized / Comments Off on City Of Columbus: Travel Tips For Visitors

City Of Columbus: Travel Tips For Visitors

The City of Columbus is the capital of the State of Ohio. It is the largest city in the state and 15th largest city in the United States. Also one of the largest metropolitan areas in Ohio, Columbus is home to some of the largest corporations, foundations, universities and establishments in the country. Awarded as one of the best cities in the US in 2012, this city is a great place not only for residents but also for visitors.

If you are planning to visit Columbus, then you must not miss some of the famous tourist spots in the city. Aside from tourist destinations, the city also hosts many famous events every year from concerts, to theater performances and sports events. There are also a lot of fun activities and so many tours to choose from.

Sightseeing Tours

If you are into sightseeing, then you can choose from different sightseeing tours offered in the city. One of the common tours you can find is the capital city tour which will tour you throughout Columbus. The tour will take you to some of the most famous spots in the city from museums, stadiums, outdoor sculptures, famous factories, and more.

If its landmarks you want to see, then there are also landmark tours for you. This amazing tour will take you to the historical landmarks of Columbus like their historic taverns, neighborhoods, as well as the talked-about haunted sites in the city.

The Buckeye Lake tours are also great for nature-loving visitors. With these tours, you get to ride a large tour boat together with other visitors around the shoreline of the lake. Make sure to bring your camera to capture the beautiful greeneries and the sunset.

If its art you are looking for, then make sure to visit the Short North Arts District. This place is well-known for its public arts, architectures, and green spaces.

Activities And Adventures

If you are looking for tourists spots that offer activities and adventures, then you are definitely on the right place. Columbus, Ohio offers many adventure trips and tours. One of the most-visited spots is the Hocking Hills. This is the perfect spot for those looking for thrilling outdoor activities like zip lining, cable tours, and high sky bridges.

For animal lovers, make sure to visit The Wilds. There are tours offered which will guide you through open-range areas where you can safely see animals like giraffes, rhinos, and other wild and endangered animals. The safari tour will also take you to the Butterfly Habitat. Another great place to visit is the Columbus Zoo and Aquarium.

Historic And Educational

If you want to relax a bit after an exhilarating day of thrilling adventures in the city, then why not take some educational and historic tours for your next trip? One of the famous spots to visit is the Olentangy Indian Caverns. Through a guided tour, you will know a lot about this historic place and the amazing stories behind its formations.

Of course, an educational tour is not complete without a visit in the city’s museums. One of the most-visited museums is the Kelton House Museum and Garden. This place will show you the Victorian life, and customs and arts during this era.